About
The Origin of ENDO
ENDO was born from a passion for cannabis, community, and culture. Our name is a tribute to 90s hip-hop, where “indo” was a shoutout to premium indoor-grown cannabis. It also reflects our belief in quality that comes from within—whether in cultivation, business practices, or the experience we provide to our customers.
Our connection to New Mexico is deeply embedded in our identity. The Zia symbol in our logo represents our roots, while the purple hummingbird reflects personal journeys that have shaped who we are today. Music, culture, and cannabis are at the heart of ENDO, and you’ll feel that every time you step through our doors.
Our Mission
At ENDO, we’re more than just a dispensary—we’re a fully integrated cannabis company dedicated to quality, sustainability, and education. We grow, manufacture, and retail cannabis with a focus on responsible production that minimizes environmental impact without sacrificing quality.
We believe terpenes are king when it comes to cannabis experience. Instead of chasing high THC percentages, we focus on unique terpene profiles and minor cannabinoids to bring out the best flavors, aromas, and effects—just like how a wine lover values taste over alcohol content.
As New Mexico’s cannabis industry evolves, we stay at the forefront of research and innovation. We love educating our community, and your feedback helps us continue to improve. Let us know what you’d like to see, and we’ll keep raising the bar for cannabis in New Mexico!
Our Team
ENDO was founded by a small, passionate Santa Fe family, and we’re proud to call this city our home. Our team is made up of talented individuals from diverse backgrounds, each bringing unique expertise to help shape ENDO into what it is today.
What truly sets us apart is our commitment to customer experience. We take pride in providing exceptional service, ensuring every visitor feels welcome, informed, and valued. Whether you’re new to cannabis or a seasoned connoisseur, our knowledgeable team is here to guide you toward the perfect products for your needs.
At ENDO, you’re not just a customer—you’re part of our community.

ENDO in the News
Huge thanks to the Santa Fe Reporter and Santa Fe New Mexican for featuring us!
Notice of Recall: Pharmers Quality Concentrates – Cali Dream
Notice of Recall On March 29, 2024, New Mexico’s Cannabis Control Division released a Health and Safety advisory, mandating a recall on the following products
The Color of Money
New Mexico officials navigating cannabis banking opportunities, workers struggling to find services View Original By Grant Crawford There is a lot of green tied up
New Mexico collects more than $4.1M in taxes from first month of cannabis sales
By Robert Nott rnott@sfnewmexican.com Preston Robinson, left, Endo general manager, helps Carlos Griego of Santa Fe on Wednesday. The Agua Fría Street store opened in