About
The Origin of Endo
The name Endo was inspired by 90’s hip hop culture, which frequently shouts out “indo”, referring to high quality indoor-grown cannabis. Additionally, the word Endo is a prefix, meaning to come from within. Our name is a nod to the songs that helped normalize cannabis, and our vertically integrated methods of business. You’ll often hear music playing in our store for this very reason.
Our logo features the beloved Zia symbol in the background, representing our roots. In front is our signature purple hummingbird, inspired by our personal life experiences.
Endo's Mission
Today, Endo is a recreational and medical cannabis dispensary. We are working hard at getting our own grow up and running. Indoor cannabis production can be a heavy polluter, when taking water and power usage into account. Endo’s mission is to produce cannabis sustainably without sacrificing quality. We have just the plan for it, too. Endo takes feedback very seriously, so please leave reviews wherever applicable!
Terpenes are king at Endo, we believe they are the most integral part of cannabis products. In both our own grows and the product we stock in our store, we look for unique terpenes over THC count. We like to use wine as an example, because a wine lover will look for unique smells and tastes over alcohol percentage. Weed is similar, where terpenes are what guides your high and experience, and THC determines how high you get. Our mission is to stay up-to-date in cannabis research and we are ready to educate!
Our Team
Endo was founded by a small Santa Fe family and we are proud to call Santa Fe our home. Our staff are all talented in different fields, and helped get us to where we are today. We are proud of our exceptional customer service, and it is our mission to make sure you have the best experience possible when entering our store. Interested in seeing who we have on board? Visit the team with the button below.

Endo is now taking investments
Looking to invest in a cannabis business? We’re accepting debt crowdfunding, an easy way to get your start in the industry. We’re your local shop who’s ready to start producing top shelf product in the heart of Santa Fe. More details available by clicking the button below.
Endo in the News
Huge thanks to the Santa Fe Reporter and Santa Fe New Mexican for featuring us!
The Color of Money
New Mexico officials navigating cannabis banking opportunities, workers struggling to find services View Original By Grant Crawford There is a lot of green tied up
New Mexico collects more than $4.1M in taxes from first month of cannabis sales
By Robert Nott rnott@sfnewmexican.com Preston Robinson, left, Endo general manager, helps Carlos Griego of Santa Fe on Wednesday. The Agua Fría Street store opened in
New Bud on the Block
Legacy cannabis producers and recently-licensed operators set up shop in Santa Fe Everest Cannabis Co.’s mangement team includes 40% women, says Trishelle Kirk, CEO. (Bella